This project, which has already been implemented as a pilot project in Thailand, is the first utility in Thailand to elevate AI applications and develop machine learning models to enhance customer service at no cost, encouraging electricity users to be more aware of energy conservation and greenhouse gas reduction, ultimately driving behavioural change by using AI and data visualization.
Powerlyze aims to analyse electricity consumption behaviour of 4.2 million users within the MEA service area, leveraging to segment customers based on similar consumption patterns and comparable residential sizes. This allows the data to determine the average electricity usage for each group and identify their consumption for tailored energy-saving solutions, including services and equipment designed to reduce electricity bills and lower Scope 2 carbon emissions. Additionally, through this data, personalised reports are generated, offering in-depth comparative analysis of individual household or business electricity consumption against similar users within the same classification. Siriwan Kaewchird’s team proposal for Powerlyze won the Gold Medal Award from 18th International Invention and Innovation Show INTARG® 2025 at Katowice, Poland.
- Electricity customers, which include residential households, small/medium/large industries, and specialized businesses: Opportunities for acquiring insights into their energy consumption habits and trends through the Home Energy Report based on usage analysis to reduce energy consumption. The expected date of commercialization is January 2027.
- Business customers who need to monitor energy consumption at multiple locations: Intention to use data to establish energy strategies that are consistent with the regulatory policies guiding their operations. The expected date of commercialization is July 2026.
- Analysts who need industry-specific energy consumption benchmarks: applying average consumption data and trend research to support their evaluations and decisions. The expected date of commercialization is September 2026.
If utilities worldwide adopt and apply this platform, Siriwan Kaewchird hopes it could revolutionize energy management on a global scale, benefiting not only individual consumers but also national economies, environmental policies, and global sustainability efforts. With a shared commitment to responsible energy consumption, Powerlyze will play a key role in shaping a greener, more sustainable world for future generations.
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